The 70% Principle: Why You Never Get Projects Off The Ground
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http://www.psychotactics.com/art70-percent
Have you got eleven seconds to learn a simple principle?
A principle that will radically change the way you do things?
You do, don’t you?
Ok, tick, tick, tick… here’s the principle.
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It’s called..um… the 70% Principle
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So what’s the 70% Principle?
If a job is worth doing, it’s worth doing 70% right.
You can always come back to do the 20% later.
Yes, read it again, and no, the math isn’t wrong.
If you’re going to build a website, a 70% effort is fine.
If you’re going to do a presentation a 70% effort is fine.
If you’re going to bake a cake, for that matter… do you need all the ingredients?
The perfect cake? With all the perfecto ingredients?
Or the cake with ‘70%’ of the ingredients?
The ‘perfect’ wording on a website?
Or the ‘70% perfect’ wording on the website?
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And nope this isn’t a case for mediocrity
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No one is telling you to do crappy stuff. No one’s saying that you need to keep your project unfinished. But in the quest for perfection, most of us never start.
The 70% principle is about getting your best effort out and into the hands of your clients. That you don’t need to start off with a 100%-kaboom-wow-start.
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So let’s tell you about our ‘who pushed me?’ start in 2002
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We started Psychotactics,in the year 2002, with a 16 page booklet. We called it the ‘Brain Audit.’ And indeedy-doo, it started with just 16 pages. Those 16 pages, we cheekily sold for $20 or thereabouts.
And you know what?
We weren’t trying to keep the pages down to 16 pages, but we certainly weren’t trying to pad up the contents of the book either.
The 16 pages of information were all we knew at the time. And yes, we could have made it 100% perfect, but decided to put our 70% effort out anyway.
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Did I say, put it out? I meant, I got ‘pushed’
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You see, I wasn’t keen to sell the Brain Audit. I wanted to get the e-book just right. But I was forced into putting it on the market.
I was forced to putting it on a sales page, by another marketer who promised to promote the book to his audience.
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And he never did promote the book
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I reminded him. Gently. Then became a bit of a nag. But that promotion never, ever happened. What did happen was that the ‘Brain Audit’ began to sell.
And as it turned out, I was able to add the next 20%, and the next 20%, and the next 20%.
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And yes, the math still adds up
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Because all along, that ’so-called incomplete’ product was selling. And when you think about it, which product or service of yours is ever complete?
As your knowledge grows; as your customers ask more questions; as you apply the concepts in different ways, your product or service gets better all the time.
And today, the Brain Audit is a comprehensive document that not only helps you understand how the customer thinks, but is also the basis for being a member of 5000bc; for doing any of our courses like the copywriting course, product-creation course.
What started out as a ‘who pushed me?’ product, now helps us get thousands of customers. And helps us grow our business considerably from year to year.
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Kinda like the iPod, you see
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When the iPod came out at first, it was just 10GB (yeah, pathetic ten gigs).
Then it went up to 30GB. And hey, we got video too. Then whoopsy-doo, it was 60GB. And uppity up it keeps going, both in size, features and ease of use.
Where’s the market for the perfect iPod?
There’s no market for the perfect product or service. The product or service that your customers want, is the product or service you have now.
That 70%-perfect product/service, will do fine for your customer.
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How can I be so sure?
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Could this article have been at least 30% better?
Couldn’t I have found more examples? More case-studies?
Put in more details, perhaps?
Tweaked my words just so to make it richer, more vibrant?
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Sure I could. But you’ve got the point, right?
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If a job is worth doing, it’s worth doing 70% right.
You can always fix the 20% later.
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Product Offers: Links you should visit
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1) “I received more response from my direct mail and email advertising than I have in the past.”
I would recommend the Brain Audit, because it lays out a successful approach that I was immediately able to apply, unlike all the other “systems” I’ve invested in the past.”
Becky DeGrossa, Boulder, Colorado, USA
Judge for yourself
http://www.psychotactics.com/brainaudit
2) The Secret Life of Testimonials: How and Why you need to use testimonials as part of your strategy.
http://www.psychotactics.com/testimonial_secrets
3) Find Out The Psychological Secrets of Compelling Websites…
http://www.psychotactics.com/website-secrets
© 2001-2008 Psychotactics Ltd. All rights reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
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ClickBank AdRotator - A Great Idea For Anyone Starting An Online Business
Google Adsense has to be one of the top 50 ‘great ideas for anyone starting an online business ‘ that has come out in the last 5 years. After all, it’s an ingenious concept that allows you to simply put little blocks of advertising on your blog or website. Here’s what Google says…

“Google AdSense is the program that can give you advertising revenue from each page on your website-with a minimal investment in time and no additional resources.
AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.”
I’ve been using Adsense to fund lots of my own adventures and travels and I personally LOVE it. I’ve always felt it’s a smart move for newbies and anyone thinking about starting an online business to begin with, after they have a simple blog or website up.
Having said that, what if you could take the ‘concept’ of Adsense a step further? What if you were to push the boundaries if you will, in the quest to get those clicks earning you more?
In other words, what if we were to take the same idea but to use it with ClickBank products? Now, I realize that this MAY not be as effective because your site or blog reader may not want to fork out the dollars for a ClickBank product at this time…
BUT it’s got to be at least worth a try, don’t you think?
Let’s crunch some numbers first…
Imagine if you could take the average ClickBank product at say $47 with the average commission 55%, this is still $25.85 commission from one click . Now compare this to what you would earn from AdSense revenue in one day from 100 clicks (if you get that many). Yes you got it, $10 - $10 from 100 clicks, this is nothing compared to the automated revenue you could earn from your blog or website with CB Ad Rotator .
Like I said, your reader may not be willing to fork out for a ClickBank product just yet… However, we can pretty safely assume they clicked the link because they wanted to learn more, right?
Anyway… this brings me right the way to ClickBank Ad Rotator . You can see I’ve included one of these ads above. They fit in the page well, don’t you think? The bottom-line is that if you get sales from clicks you’re going to be pocketing serious ClickBank commissions rather than pithy Adsense dollars. Or you can run both, side by side.
So… if you’re an Adsense user and you’re presently getting a few clicks then do think this one over… quickly though… they have a 72 hour pre-launch offer happening right now .
Click here to see ClickBank Ad Rotator in action
Want To Increase Website Traffic To Your YouTube Videos? Free Guide Shows How
How To Increase Website Traffic To Your YouTube Videos? You’ll Find Out After You’ve Downloaded This Free Guide…
Download YouTube Video Traffic here
You’ve noticed, and watched attentively, I’m sure, as videos have become essential tools of entertainment, as well as, of course, over-delivering an abundance of fantastic information.
Whether that’s ‘how to’ videos on YouTube, or ‘new ways to take digital photos‘ videos, or just some hilarious footage that needs to be aired, it’s almost pointless to be online and not be using some sort of video marketing!
However here’s where the video marketeers get a taste of their first nagging nappy-headed challenge. The video’s all done and online, but the traffic (visitors) are trickling in like a dried up waterfall in the heart of summer’s hottest day.
And for those of you with your ear on the ground in YouTube, you’ve probably heard a pounding question being thrown around by marketeers who are on the verge of a mild frustration. It may echo something along the lines of ‘how to increase website traffic?‘ Or, ‘how the HECK can I improve my website traffic?’
But fear not, for there is a solution! Like all things, to find the answer, you just need to sniff around a bit until a helpful source is located. And dig it up we did…
Borrowing the combined talents and knowledge-bank of the Internet Marketing Inner Circle, allowed me to package this very-readable 33 page guide entitled ‘How To Get Traffic To Your Youtube Videos‘ that I’m positive you’ll get results from.
And all you really need to do now is download it below:
Download YouTube Video Traffic here
And then take action on the wealth of creative suggestions within. But will it increase website traffic though? Well… put those ideas to good use and I’m sure you will! ©
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How To Write An Article With Your Hands Tied And Nothing But PLR?
How to write an article if you don’t have a clue how to go about it? Are resale rights products the answer?
Let’s go and find out…
Firstly we need to understand what Private Label Right (PLR) products are. (PLR is also known as Resale Rights Products).
In a nutshell, Private Label Rights products are YOURS to own, edit, sell, resell, grant resale rights to and more. Basically you BECOME the author of the product without writing or creating a thing.
So it does not take a genius to realise the value of these products… You can use PLR as your own and sign your OWN name as the creator. In other words, you can have a business in a box (think affiliate income) within minutes, with all your own back links and up sells without writing a single word.
When you have your own PLR products you can:
- Sell them on their own mini site - Use the PLR material to create your own mini website and sell your products from there.
. - Add them to bigger packages - Take 3 or 4 related PLR products and add them to a larger package. This is turn will allow you to sell your package for a much higher price.
. - Convert them to CD or DVD and sell them on auction websites - Place your PLR on a CD with your website links and affiliate links inside and not only create an income from selling your created items on auction websites, also make a massive residual income from the other sources of income.
. - Create a home study course with a variety of PLR products and sell them for a huge profit - You can create and sell home study courses with the help of PLR. Package your PLR onto a CD, box it up with check lists and help manuals and you can create a home study course which you can sell for 100’s of dollars.
. - Split your private label into articles - Place them on article websites with your website links, mini site links, auction links and generate traffic you never knew existed. (PLR articles).
. - Create a mini course and distribute them to your mailing lists - Convert your PLR to a mini course and send it to your subscribers. This really makes PLR work for you.
. - Convert your products to physical books, print and sell them as your own - By converting your PLR to physical books you can them place them on auction websites such as eBay and Amazon and create huge revenue potential.
. - Add your affiliate links to your PLR - Create affiliate income sales which will earn you a residual income for years to come. By adding your affiliate links and website links to your PLR eBooks and articles and granting resale rights the viral effect is in place, your eBooks and articles will be around for years…
Can you see how you actually don’t need to write those articles yourself? All you need to do is make full use of resale rights products (PLR). And then, with some basic tweaks, you have your own instant articles!
What else can we learn about PLR?
Well, let’s see…
For starters, PLR can be very very expensive. There’s also a LOT of cheap and copy PLR websites out there to choose from. YOU have to be careful and make sure you are getting fresh content or content quality.
Fortunately there’s a nice little solution available, called PLR Monthly. And I know these guys pretty well - in fact, I’ve been ‘annoying’ one of these guys (Daniel Sumner) for the last two years or so with my ever-varied eBay related questions!
But actually what you can get here for a pretty good monthly payment is substantial. They really do over deliver with great content.
In fact, here is an idea just what you will get from them (sourced from their sales page):
- Niche Market PLR eBooks - PLR eBooks are very expensive to develop and hard to find. Such top quality private label fresh content has been sourced for you as we strive to provide the best service possible. With the Niche Market PLR package you can use the 3 PLR eBooks as a niche collection and provide your potential buyers with more than a single eBook, you can give them a whole multimedia experience.
. - Bonus PLR eBook per month - You can use the bonus PLR eBooks the same way as the package PLR. We supply all you need to get your products ready to sell.
. - Audio eBook with resale rights - You can place the audio book as an auction or include it as a bonus in your eBook packages. All audio sales letters are graphics will be provided for you.
. - Mini website graphics to use with all PLR products - Use the mini websites and sell your converted PLR to the public directly from the internet. You can use Paypal or any online banking system to do this and completely automate the process.
. - 25 PLR articles per month - Use your PLR articles with your affiliate links inside to generate you traffic for years to come. Submit them to article directories blog, and content hungry websites to earn your affiliate commissions and a steady influx of traffic.
. - An eBay sales template - Simply paste the template to eBay and we host the graphics for you. There is no need for a website hosting service for this one!
. - CD graphics - Use your CD graphics on your auctions and your mini websites. Print the covers to your CD’s and sell them as physical items.
. - DVD graphics - Why not advertise your product as a DVD and burn it to a DVD! You can charge more for a DVD than a digital delivery item.
. - eBook graphics - Use the eBook graphics for your auctions, your mini sites, your sales letters and your physical printed Book creations.
. - Header and Footer Graphics - we supply for you the graphics for your headers and footers for your mini sites and your auctions, which are all professionally prepared by our graphics team.
. - A PLR request service - This service will give you mini sites, websites, graphics and PLR eBooks (NB: for this service, certain terms apply.
As you can see the amount of content you get is phenomenal. Not only do you get all of this, you get full support for your products and a bunch of tutorials to help you move your business along. All in all this is one of, if not the best PLR opportunities I have ever seen. It’s a complete no-brainer so get involved with PLR Monthly today.
http://hurleypix.com/plrmonthly
So by the way, if you’ve been wondering how to write an article, now YOU know that one answer lies with private label rights…
How to Get a #5 Ranking in Google in 14 Days Starting From Scratch

Yes, it's true. I landed a brand new blog in the #5 spot in Google for a two-keyword phrase in 14 days. How'd I do it? It's simple: I chose the right domain name.
Did you know that Google gives special ranking bonuses to certain kinds of domain names? It does, and a significant bonus at that. Choosing a domain name that exactly matches the keywords you want to rank for will give your site a great head-start in the rankings. It's not a requirement for ranking well, but it does help a good bit.
In the case of the blog that I ranked #5, I purchased the domain name DietersBlog.net. I then posted 10 unique articles to the blog that I hired a ghostwriter to create for me. I didn't get any links, or do any promotion of the site at all (I'll be honest–I got distracted with some other work I was doing).
Two weeks later I checked the stats for the blog. I was happy to see that I was already getting traffic from Google, specifically for the phrase "dieter's blog." I ran the query through Google and, sure enough, my blog was ranked #5. This was in spite of the fact that there are 2.4 million competing web pages in Google's index for the phrase, and despite the fact that the other pages ranking in the top 10 had a few links into them (You do know that Google favors links above all else, right?).
I checked again today, and it's now at #7, but I also found that the blog ranks #3 for "dieters blog" (without the apostrophe). That emphasizes a side point: Google differentiates between keywords with apostrophes (possessive terms) and those just ending in s (plural terms).
So the next time you sit down to create a new site, be careful to do your keyword research before you purchase your domain name. Also, keep in mind that the "Exact Match Bonus" applies more to .com, .net and .org domain names. Avoid .info and the other less known top-level domains.
An exact-match domain name is only the first step, though. Once you have that domain name in place, you have to back it up with links to your site. "Dieter's Blog", while certainly a phrase worth ranking for, is not highly competitive, so I was able to get the ranking just on the strength of the domain name and the site's content. However, for keywords that bring a lot of traffic, you need a lot of links.
My 3WayLinks.net system automatically builds links to your site in the way that Google likes to see, helping you to rank in Google very quickly. The system has achieved thousands of top 10 rankings in Google for hundreds of webmasters, and can do the same for you. For rock-solid proof of its effectiveness, visit 3WayLinks.net now.
Please leave your thoughts and questions in a comment below.
Source: rank in google fast
How To Find The Perfect WordPress Templates
Image by ocean.flynn via Flickr
Have you been searching high and low for the perfect WordPress templates?
Believe me, it’s NOT that easy… Actually it IS easy to find good WordPress templates, but to find the one that is right for YOU in all ways is a huge time challenge.
That’s because there’s so many great looking templates out there. You just need to go to www.themes.wordpress.net to see that’s there’s zillions of 1-4 column WordPress themes available for you to choose from.
How to choose which one is right for you?
Well, you need to think it through and ask yourself if you want to keep things simple (1 column), or do you need the space for 2 or more columns? (The column is really just the sidebar. For example, this blog has two columns, small on the left side, and wide on the right).
Let’s look at some examples to show you how this works.
This terrific Internet marketing blog from Martin Avis uses a simple one column WordPress theme. For this blog, simplicity works well. The content is rich in value, and easy to read. (You can become so absorbed in the content that you hardly get time to look at the sidebar anyway!)
So, in this case, content is king and the simple approach works very well. However you might want to add more advertising, such as Google Adsense, or other methods, to monetize, and give your viewer more choices to explore when they click away from your blog.
Another thing to do is just to look at other blogs in your niche… If you discover a blog theme that you like, you should be able to tell in the footer (down at the bottom of the theme) whether the blogger is using WordPress or not.
If it’s a WordPress theme then more often than not there’ll be a link to the theme designer. Follow the link, download the file, and get your new WordPress blog happening.
Normally WordPress themes are free, but sometimes it’s worth buying a theme. A great example of this is the revolution theme from Brian Gardener. These themes ooze professionalism. They’re made to work, totally customizable, and they’ll make your blog beautiful.
So without any further ADO…
Blog Marketing Adventures And A Whole New Start
ALL new adventures in Blog Marketing! I’m creating a whole new blog marketing guide here. Fresh for 2008. All the older posts will be relocated to the archives section, leaving me free to post great home business orientated content here. The WordPress template we are using is ‘The Morning After‘ (http://code.google.com/p/the-morning-after/). Enjoy.


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