Cryptocurrency marketing is just as important as any other industry. It is essential to business growth and success. Blockchain has evolved from a pure fintech industry to an industry that supports everything from supply chain management to content publishing. Thousands of crypto companies have appeared everywhere these days. Starting a company’s basic marketing project is different, but when it comes to crypto marketing projects, executives need to consider hiring a crypto marketing agency and a few other factors. This article describes the top 10 cryptocurrency marketing strategies that drive business growth.
1. Using Social Media
Social media is one of the most important marketing tools of our time. Indeed, it’s also important for crypto marketing. Marketing teams use these platforms to connect to the global crypto community and spotlight projects. In addition to traditional social media channels such as Twitter, Facebook, Instagram, and Telegram, businesses can also use BTT and Steemit to increase their presence.
A good press release on cryptocurrencies requires extra effort on the part of the team, but use popular news and PR services to enhance news about upcoming tokens and projects. Is always recommended. There are several online press release websites, including those dedicated to crypto PR that enable breaking news about crypto coins.
3. Paid Ads
Paid ads are like pay-per-click ads that can get a lot of attention outside the crypto community. Search engines are the most popular choice for this type of advertising. Little research and identification of appropriate keywords are required to associate with the project. Facebook, Reddit, and Google are known for such services.
4. Use of airdrops
Airdrops were once very popular. It can be distributed free of charge to those who have registered the token. By distributing the token widely, you can reach more users. AirDrop is a pure cryptocurrency promotion stunt and an easy way to get followers and users. It also helps bring new members to your crypto community whether that is Telegram or Discord.
5. Email Marketing
Email marketing and databases are powerful because they help businesses personally reach their audience and increase sales. This is a form of direct marketing that sends targeted emails to specific people who are existing consumers or potential customers for recent project launches, encryption features, or token launches. is. Airdrops and other updates regarding coins can also be delivered via email marketing.
6. Influencer Marketing
Influencer marketing is the latest method that is becoming more and more popular, especially in the crypto marketing sector. This technique can give a significant reach to the community through individuals or groups with millions of followers on social networking sites.
7. Use Referral Program
Referral programs have the highest retention and conversion rates of any marketing channel. It’s as easy as the fact that the audience trusts the product only if a friend uses it. To encourage this word-of-mouth marketing, companies reward their loyal customer base. After that, they advertise to get more offers, and newcomers also get a variety of exciting offers.
8. Website Design
One of the most important things to do before launching crypto coins is to develop and maintain your company’s website. Choosing a compelling web design and creating an online platform for potential investors is essential. It also gives companies the opportunity to explain to their target audience why they should invest in coins and what their goals are.
This is another efficient way to notify you about future updates or releases. The audience can ignore the email marketing message even after reading it. Therefore, by sending a message directly, you can get their attention to get more replies.
10. Affiliate Marketing
The only difference between affiliate marketing and influencer marketing is that anyone in the brand can do it, not social media influencers. It works by distributing the responsibility for marketing and creating products to different parties such as sellers, buyers, and affiliates.